Wiggins Tour de France Victory Boosts UK Cycle Sales

Bradley Wiggins’ victory in this year’s Tour de France has been linked with a spike in cycle sales across the UK.

Figures published by Visa showed that sales of bicycles spiked all over the country in the week before the British cyclist was crowned the winner of the competition on Sunday. 

Bradley Wiggins’ victory in this year’s Tour de France has been linked with a spike in cycle sales across the UK.

Figures published by Visa showed that sales of bicycles spiked all over the country in the week before the British cyclist was crowned the winner of the competition on Sunday. 

Visa has been tracking the UK’s spending in the run up to and during the Olympic games and reported that there was a 5.1% increase in the amount spent and bikes and accessories during the last two weeks of the competition, compared to the same time last year.

According to the reports £21.13m was taken over the counters in bike stores last week alone. 

“Visa data shows that spending on bikes and associated products were significantly up demonstrating the impact that sporting success can have on the nation’s spending behaviour,” said a spokesperson for the company. 

Halfords confirmed that their sponsorship of the coverage on ITV4 helped them to an 18% increase in bike and related sales, with the sales of £600 – £1,300 range of Boarman bikes increasing by 12%. 

“Everyone’s been talking about the Wiggins’ win and it has had a noticeable effect through increased cycling sales. We are just hoping it carries on with the Olympics,” a representative from Halfords said. 

British cyclists are now gearing up for the Olympic games where they hope to scoop gold medals in the Time Trial events and the road races. 

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