Survey Reveals ‘Fun’ is the Reason We Cycle

A new survey has revealed that the main reason people cycle is for fun.

The new YouGov survey found that ‘fun’ came out on top of the list with 82 per cent of riders saying that this was the main reason they got on the saddle.

A new survey has revealed that the main reason people cycle is for fun.

The new YouGov survey found that ‘fun’ came out on top of the list with 82 per cent of riders saying that this was the main reason they got on the saddle.

In a close second place was ‘keeping fit’ which came in with 78 per cent and saving money and looking after the environment came in much lower than expected at 39 and 29 per cent respectively.

The survey questioned UK consumers that ‘follow and participate’ or ‘don’t follow but participate’ in the sport of cycling.

“While the tangible benefits of cycling, such as saving money, are acknowledged by the nationally representative group as motivations to cycle, it is clear that more could be done to promote the more ethereal aspects such as stress relief,” said YouGov SixthSense research director James McCoy.

“Here, campaigns to encourage employees to try commuting by bicycle, say, for just a week would be ideal.”

For a full breakdown of the results, please visit Bike Biz.