Cyclists to be rewarded with offers and discounts

Those that choose to travel into London on foot or by bicycle are soon to be rewarded with special offers and discounts, it has revealed.

The incentives are set to be put in to place to try and ease congestion, decrease population and to encourage people to exercise more.

Those that choose to travel into London on foot or by bicycle are soon to be rewarded with special offers and discounts, it has revealed.

The incentives are set to be put in to place to try and ease congestion, decrease population and to encourage people to exercise more.

The new reward scheme will employ smart phone technology and rewards points to those making journeys in to London by foot or by bicycle. The points will then be redeemable against a range of different offers.

Speaking on behalf of Transport for London, Ben Plowden said: “Walking and cycling are the healthiest and greenest ways to travel and already on the increase in the capital but we want to encourage even more people to take it up and consider it for their everyday journeys.”

The free scheme will be available to join from June 2012.