March 19th, 2014
The MCIA, Motorcycle Industry Association, and British Cycling organisation have joined forces to give their full support to a new AA campaign to increase awareness of all riders whether its motorcycles or pushbikes.
The new AA ‘Think Bikes’ awareness campaign was launched earlier this month and promotes rider’s safety by using a number of strategies.
The AA has designed and printed 1 million yellow ‘Think Bikes’ stickers which feature a line drawing of a motorcyclist and one of a cyclist in warning triangles. These can be carefully positioned either on the side mirrors or within a vehicle as a consistent reminder to look out for bikers and remember the blind spots.
The campaign will also consist of a very risqué YouTube video called ‘you don’t know what you are missing’, along with supporting posters. The campaign has received high praise from some cycling legends including Chris Boardman and 20-times Isle of Man TT winner John McGuinness who both attending the AA campaign launch which highlighted the uncomfortable fact that failing to look properly is the most commonly cited (42%) contributory factor in road accidents in the UK.
Edmund King, AA president, said: “The AA Think Bikes campaign is definitely needed when half of drivers are often surprised when a cyclist or motorcyclist ‘appears from nowhere’. Those on two wheels never appear from nowhere so as drivers we need to be more alert to other road users and this is where our stickers act as a daily reminder. Likewise riders need to be aware that they may not always be spotted by drivers. We hope that this campaign can reach the parts that other campaigns can’t reach.”
Steve Kenward, CEO of the MCI, is delighted that motorists, cyclists and motorcyclists are working together in the cause of safety. “It is vital we look out for each other as fellow road users and the MCI feels collaboration between different road groups is the key to reducing casualties. Getting more people on to cycles and motorcycles could dramatically cut congestion for all road users, but drivers need to ‘think bikes’. If drivers embrace the stickers as a permanent reminder to think about cyclists and motorcyclists we could see an instant decrease in what is known within motorcycle communities as the SMIDSY (sorry mate I didn’t see you!).”
Free stickers are available from Halfords branches and will be also be distributed by the police and will also be inside AA member renewal packs. Remember to check your mirrors – you don’t know what you’re missing.
If you have been involved in a road collision or know someone who has then call us now on 01625 506655 for an informal chat with one of our specialist solicitors. We are experts in accidents involving cyclists and can talk you through your potential compensation claim.